Those early days sparked an artistic spirit that still guides Maximilian von Aufschnaiter, a Marketing Manager for the DACH market at Reliance Group and our guest in this edition of #meettheteam. 

In this interview, Maximilian shares what he values most about his work at Reliance and reflects on how his years in South Tyrol and his life in Berlin shape the way he approaches marketing, blending calm reflection with urban energy and creativity with strategy. 

What sparked your interest in marketing in the first place? 

I grew up surrounded by creativity. My mother, an artist and graphic designer, and my father, a photographer, transformed our living room into a vibrant mix of an art studio and a photo lab. Brushes, colors, and cameras were part of my everyday life, and as kids, we spent countless hours drawing and painting together. That environment sparked an early passion for creativity in me. 

Years later, I discovered marketing through its digital side and realized it was the ideal way to blend my creative roots with my growing interest in strategy and systems. At first, I was focused on making things look visually appealing, but as time went on, my curiosity about why things work took over. This shift led me to dive deeper into the strategic and data-driven aspects of marketing. Now, I focus on building smart systems and automating processes to make campaigns more effective and impactful. 

Are you more of a “big-picture visionary” or a “details-matter” kind of person? 

“Big picture visionary” sounds like a big label. What I would say about myself is that I tend to focus more on the bigger picture, especially when it comes to strategy. I like to understand the overall direction and goals because if you know where you want to go it makes everything else clearer. But knowing the direction is not enough you also have to set things up properly and work through the details to get there. For me it is a mix of both keeping the focus on strategy while making sure the steps to get there are developed and executed well. So I would say I lean a little more toward the strategic side but I am definitely hands on when it comes to making sure it actually happens. 

What marketing trends excite you the most right now? 

In the last year, so much has changed in how we work. New technologies and opportunities have come up, especially around automation tools, no code solutions, and the whole AI sector in general. What I’m currently focused on is AI agents and hyper personalization. One of the hardest things in business is that there is never enough time for actual strategy. There are always a bunch of small repetitive tasks that eat up your day. What I like about AI agents is that they are really useful, they can handle those tasks for you, link up different tools, and adjust things on the fly based on data. That gives you more space to focus on the bigger stuff. 

The second trend I’m currently looking deeper into is hyper personalization. It’s really about showing people only what they actually care about. Instead of sending the same message to everyone, you use data and AI to make the message fit each person. This means looking at things like what they’ve done before, what they’re interested in, or what they need right now. The message then feels more relevant and personal, which makes people more likely to listen and engage. 

What’s your favorite part of being a Marketing Manager at Reliance Group? 

My favorite part of being in marketing at Reliance is definitely the culture of collaboration and trust. I really appreciate having the freedom to take ownership of my projects, come up with new ideas, and test them out. What makes it even better is working closely with colleagues from different countries and departments. It gives me a broader perspective, I’m always learning something new, and I get to see how marketing connects with the bigger picture of the company. 

Having lived in both South Tyrol and Berlin, would you say you’re more alpine calm or Berlin energy when it comes to your creative process? 

“I would say both the calm of the Alps and the energy of Berlin,” he reflects. Having lived in South Tyrol for a few years I learned the importance of slowing down and taking time to reflect whether it is hiking in the forest or simply enjoying nature’s quiet. I still visit South Tyrol regularly to see my mum, where I recharge and enjoy being in nature, which I sometimes miss in Berlin. 

At the same time, Berlin’s urban energy is very inspiring. Being around driven people and a fast-moving environment pushes me to stay focused, act quickly, and keep up with new ideas and opportunities. I also love trying new things and finding inspiration, which is something you find more of in Berlin than in South Tyrol. “So, I appreciate both worlds,” he smiles. 

You have a free weekend and no plans. What’s your ideal way to spend it? 

“It really depends on where I am, Berlin or South Tyrol,” he grins. 

If I am in Berlin, I would book a small cabin at Raus for the weekend. I would spend time in the kitchen trying out new recipes and enjoying simple meals. Afternoons might be for sitting outside sipping coffee and soaking up the quiet away from the usual city noise. The evenings are perfect for reading or just relaxing under the open sky. 

When I am in South Tyrol, the day usually starts with a hike through the forest, keeping an eye out for chanterelle mushrooms. Later I would go for a swim in the Kalterer See. As the day ends I would gather with friends around the stove, cooking a mushroom pan, sharing stories, together. 

What’s a quote that inspires Maximilian?

Whether he is cooking with friends in South Tyrol or testing new ideas at Reliance in Berlin, Maximilian brings the same mix of curiosity, creativity, and strategy to everything he does. His perspective adds a unique voice to our team, and we’re excited to continue sharing more stories like his in the upcoming editions of our #meettheteam series.

Read an interview with Franziska Haeßler here:

The fascination of venture capital – about innovation, investments, and big ideas:
Interview with Lukas Linn

The post Between alpine calm and Berlin buzz: Meet Maximilian von Aufschnaiter  first appeared on Reliance - Blog.

Born and raised in southwest Germany, Lukas has lived and worked across international innovation hubs like London, Copenhagen, Vienna, and the San Francisco Bay Area before landing in Berlin, a city he now calls home.

In this interview, he shares what excites him about working with early-stage companies, how California shaped his perspective, and why wellness help him reset after long days of venture building.

What excites you most about working with early-stage companies?

The energy, actually! Early-stage companies are driven by innovation, bold ideas, and a genuine desire to reshape the world for the better. I am inspired by the visionary thinking and passion that founders usually bring to the table. It is impressing that start-ups and scale-ups are able to spot trends early and challenge the status quo. And beyond that, the entrepreneurial spirit I encounter daily motivates me personally – it is a constant reminder of why I am in this field and fuels my own ambition to build something big one day!

What’s been one of your most rewarding moments at Reliance so far?

Over the past 1.5 years at Reliance Group, I have experienced many exciting & memorable moments. I really enjoy working with smart colleagues from different countries, forward-thinking founding teams, and visionary investors who ask the right questions.

But one of the most fulfilling milestones has been proving – through our recently launched business section in DACH and my newly created role – that impact investment platforms in Germany (and Europe, anyways!) can invest real equity. This is just the beginning of something bigger: enabling scale-ups to access growth capital in exchange for shares through an investment platform like ours. That is something truly new for the German-speaking market – and I am happy to help shape the new direction and drive this shift!

What first got you into the world of Venture Capital?

I have always been fascinated by start-ups, investments, and innovation. That interest guided my academic path – from writing my bachelor’s thesis on start-ups to pursuing a master’s in innovation management, combined with working student roles and projects in the European start-up ecosystem.

A key moment was my exchange semester in California – the world’s innovation capital. The experience was incredibly inspiring: from top-tier university lectures and professors to guest speakers like VCs and serial entrepreneurs. Company visits to tech giants like Airbnb, DocuSign, and Uber – once small start-ups themselves – made innovation feel tangible and real change possible.

Returning to Europe, I was eager to bring that mindset and inspiration back with me. I found the perfect opportunity for my master’s thesis and later a full-time position for several years at Europe’s first PropTech accelerator and the leading innovation platform in real estate. The role as Scouting & Investment Manager combined my passion for innovation, technology, investment, and the built world.

Now at Reliance Group in Berlin, I am heading the equity funding efforts for the DACH market – right at the intersection of start-ups, scale-ups, and investors. It is exactly where I see most potential when driving innovation forward: inside the start-up- & VC-ecosystem, helping outstanding innovators enter their next phase in their journey.

What motivated you to leave your hometown and make the move to Berlin, and how has the transition been so far?

Before moving to Berlin, I had the chance to live, study, and work in some amazing metropolises like London, Vienna, Copenhagen, and the San Francisco Bay Area. Just before COVID hit, I returned to Germany and spent most of my time between Mannheim (with my family) and Frankfurt (for work). After almost four great years, I felt it was time for a new chapter, in a place where all my interests come together: a big, international city, exciting opportunities, great people, and one of Europe’s leading start-up hubs. Berlin basically ticked all the boxes.

The transition has been going really well, and honestly, it has been a lot of fun. A few close friends were already living here, which made the early days – including the no-apartment phase (he laughs) – much easier. Since then, I have met a lot of new people, had a great start at Reliance with awesome colleagues, and joined more business events than I can count. And thanks to my constant curiosity (or slight FOMO), I have discovered a lot of what the city has to offer – though my Berlin to-do list somehow keeps getting longer… (he smiles)

What’s your favorite way to disconnect after a long day?

Definitely sports and wellness! After a long day (or short weekend… he grins), there is nothing better than a good workout, sometimes even with friends, followed by some real relaxation in the wellness area. Ideally with strong sauna infusions or a quiet steam bath. I take my sauna sessions very seriously (he smiles) – yes, I know the exact schedule in detail and the sauna masters know me quite well. It’s the perfect way to reset and recharge!

What’s a quote that inspires Lukas?

“Work hard, play hard.” Life is about balance – don’t let the pursuit of success make you forget the joy of living.

Lukas’ think-outside-the-box mindset and passion for building bridges between innovators & investors is as clear as his curiosity for new challenges (and Berlin’s endless to-do list). With his energy and willingness to question the status quo, he is helping shape the future of equity funding at invesdor, one venture at a time.

The post Start-ups, Serendipity, and Sauna Sessions: Meet Lukas Linn first appeared on Reliance - Blog.

In this interview, she shares honest insights into what it was like in the early days, what makes great leadership in a startup, and what she might be doing if finance hadn’t come calling.

Looking back at the early days, did you ever imagine Reliance would become what it is today?

No, I didn’t exactly think Reliance would one day become Europe’s go-to platform for impact investing. We started out as a small German startup with big dreams and the goal of reshaping SME financing.

I still remember nervously sitting in the ‘back room’ of one of our shareholders, probably never meant for actual work, waiting for our very first project to launch. There were maybe five of us, and everyone did a bit of everything: marketing before lunch, customer support after, and maybe cleaning the coffee machine in between.

Today, we’ve grown into a European company with a strong presence in four core markets and real experts in every area. The leap from local startup to international business came with a few bumps, but that mix of chaos, ambition, great people, and just enough caffeine during nightshifts (she smiles) helped us grow into who we are today.

What advice would you give to someone joining a startup today?

Be prepared for the unexpected, seriously. The most important skill in a startup isn’t coding, pitching, or even making great coffee (although that helps). It’s being able to adapt when the unexpected hits. I know that sounds like a motivational poster, but it’s true.

Thinking flexibly, being open to feedback, and never ever uttering the words “but we’ve always done it this way” is exactly the mindset you need in a startup. And that’s how we still work at Reliance today.

Change is the only constant. Yes, Heraclitus said it first, but we live it daily. And honestly, that’s what I love most about working at invesdor. No two days are alike. Just when you think you’ve seen it all, surprise! Something new lands in your inbox. Everyone at Reliance has embraced this mindset in their own way. It’s what enables us to push boundaries together, keep each other motivated, and achieve results for our customers that others would have given up on ages ago.

Obviously, it can be intense sometimes, but routine is far more draining for me than change will ever be.

What’s a leadership lesson you always carry with you?

Listen carefully! No skill is as underrated as genuine listening. Really, most problems don’t arise because people don’t talk, but because others don’t actually listen.

Usually, people tell you exactly what’s bothering them, what they need, or how you could help. It’s all there, loud and clear. You just have to resist the urge to start composing a clever reply in your head before they’ve even finished their sentence.

Sure, leadership is also about balancing interests and finding compromises, just like in relationships, family dinners, or group holidays. But making your team feel heard, seen, and genuinely taken seriously? That’s the core of good leadership, at least in my book.

And honestly, this isn’t just about the office. It applies just as much when you’re grilling with friends (“yes, your tofu sausage matters too”), in a relationship (“yes, I am listening this time”), or dealing with a grumpy government clerk.

If you take a moment to really listen and show a bit of empathy, most problems dissolve faster than you can say “Was that so hard?”

If you weren’t working in finance, what would you be doing?

Sometimes I joke in the office that if I weren’t working at invesdor, I’d probably be in the secret service (she laughs), you know, trench coat, sunglasses, mysterious phone calls, the full package.

Because honestly, if there’s one thing I’m good at, it’s finding missing information and connecting the dots. No matter how well something is hidden, give me a hint and a cup of coffee, and I’ll track it down.

Maybe it’s no coincidence that I have a soft spot for spy movies and political thrillers. The mix of classified intel, shadowy alliances, and high-stakes decision-making? That’s totally my thing, minus the car chases. Usually.

If you could have dinner with any historical figure, who would it be?

Dr. Oppenheimer. I was deeply moved by the recent film, especially his inner conflict between scientific innovation and moral responsibility. As someone who also strives to act with good intentions, I’d love to discuss how decisions can ripple through a lifetime… ideally over a glass of wine.

What’s a quote that inspires you?

“You must be the change you wish to see in the world.” – Mahatma Gandhi

Our conversation with Franziska is a reminder that startups grow on passion, adaptability, and strong leadership. Stay tuned for more stories from the people behind invesdor, the ones making impact investing happen every day.

The post From a small German startup to a leading European platform: Meet Franziska Haeßler first appeared on Reliance - Blog.