Those early days sparked an artistic spirit that still guides Maximilian von Aufschnaiter, a Marketing Manager for the DACH market at Reliance Group and our guest in this edition of #meettheteam. 

In this interview, Maximilian shares what he values most about his work at Reliance and reflects on how his years in South Tyrol and his life in Berlin shape the way he approaches marketing, blending calm reflection with urban energy and creativity with strategy. 

What sparked your interest in marketing in the first place? 

I grew up surrounded by creativity. My mother, an artist and graphic designer, and my father, a photographer, transformed our living room into a vibrant mix of an art studio and a photo lab. Brushes, colors, and cameras were part of my everyday life, and as kids, we spent countless hours drawing and painting together. That environment sparked an early passion for creativity in me. 

Years later, I discovered marketing through its digital side and realized it was the ideal way to blend my creative roots with my growing interest in strategy and systems. At first, I was focused on making things look visually appealing, but as time went on, my curiosity about why things work took over. This shift led me to dive deeper into the strategic and data-driven aspects of marketing. Now, I focus on building smart systems and automating processes to make campaigns more effective and impactful. 

Are you more of a “big-picture visionary” or a “details-matter” kind of person? 

“Big picture visionary” sounds like a big label. What I would say about myself is that I tend to focus more on the bigger picture, especially when it comes to strategy. I like to understand the overall direction and goals because if you know where you want to go it makes everything else clearer. But knowing the direction is not enough you also have to set things up properly and work through the details to get there. For me it is a mix of both keeping the focus on strategy while making sure the steps to get there are developed and executed well. So I would say I lean a little more toward the strategic side but I am definitely hands on when it comes to making sure it actually happens. 

What marketing trends excite you the most right now? 

In the last year, so much has changed in how we work. New technologies and opportunities have come up, especially around automation tools, no code solutions, and the whole AI sector in general. What I’m currently focused on is AI agents and hyper personalization. One of the hardest things in business is that there is never enough time for actual strategy. There are always a bunch of small repetitive tasks that eat up your day. What I like about AI agents is that they are really useful, they can handle those tasks for you, link up different tools, and adjust things on the fly based on data. That gives you more space to focus on the bigger stuff. 

The second trend I’m currently looking deeper into is hyper personalization. It’s really about showing people only what they actually care about. Instead of sending the same message to everyone, you use data and AI to make the message fit each person. This means looking at things like what they’ve done before, what they’re interested in, or what they need right now. The message then feels more relevant and personal, which makes people more likely to listen and engage. 

What’s your favorite part of being a Marketing Manager at Reliance Group? 

My favorite part of being in marketing at Reliance is definitely the culture of collaboration and trust. I really appreciate having the freedom to take ownership of my projects, come up with new ideas, and test them out. What makes it even better is working closely with colleagues from different countries and departments. It gives me a broader perspective, I’m always learning something new, and I get to see how marketing connects with the bigger picture of the company. 

Having lived in both South Tyrol and Berlin, would you say you’re more alpine calm or Berlin energy when it comes to your creative process? 

“I would say both the calm of the Alps and the energy of Berlin,” he reflects. Having lived in South Tyrol for a few years I learned the importance of slowing down and taking time to reflect whether it is hiking in the forest or simply enjoying nature’s quiet. I still visit South Tyrol regularly to see my mum, where I recharge and enjoy being in nature, which I sometimes miss in Berlin. 

At the same time, Berlin’s urban energy is very inspiring. Being around driven people and a fast-moving environment pushes me to stay focused, act quickly, and keep up with new ideas and opportunities. I also love trying new things and finding inspiration, which is something you find more of in Berlin than in South Tyrol. “So, I appreciate both worlds,” he smiles. 

You have a free weekend and no plans. What’s your ideal way to spend it? 

“It really depends on where I am, Berlin or South Tyrol,” he grins. 

If I am in Berlin, I would book a small cabin at Raus for the weekend. I would spend time in the kitchen trying out new recipes and enjoying simple meals. Afternoons might be for sitting outside sipping coffee and soaking up the quiet away from the usual city noise. The evenings are perfect for reading or just relaxing under the open sky. 

When I am in South Tyrol, the day usually starts with a hike through the forest, keeping an eye out for chanterelle mushrooms. Later I would go for a swim in the Kalterer See. As the day ends I would gather with friends around the stove, cooking a mushroom pan, sharing stories, together. 

What’s a quote that inspires Maximilian?

Whether he is cooking with friends in South Tyrol or testing new ideas at Reliance in Berlin, Maximilian brings the same mix of curiosity, creativity, and strategy to everything he does. His perspective adds a unique voice to our team, and we’re excited to continue sharing more stories like his in the upcoming editions of our #meettheteam series.

Read an interview with Franziska Haeßler here:

The fascination of venture capital – about innovation, investments, and big ideas:
Interview with Lukas Linn

The post Between alpine calm and Berlin buzz: Meet Maximilian von Aufschnaiter  first appeared on Reliance - Blog.

Social inequality, climate change, and the energy transition– we are facing complex challenges that demand long-term, resource-conscious solutions. Real estate, as one of the largest single asset classes, and largest source of CO2 emissions plays a central role in this context. Real estate is where the largest impact on energy consumption, social inclusiveness, and sustainable economic practices can be found. Real estate shapes how we live, work, and stands for a majority of the energy we consume and CO2 emissions we have. 

For this reason, we at Reliance have taken the strategic decision to increasingly offer investment opportunities in real estate. These real estate investment opportunities align with our mission to offer both financial and sustainable returns. The vast majority of these investments are closely aligned with at least one of the United Nations’ Sustainable Development Goals (SDGs).   
 
What does sustainable real estate mean? Why does renewable energy sources play such a key role? In this article we will explores these topics and how you as an investor can earn both a financial and sustainable return through invesdor.  

Real estate, renewable energy, and sustainability: Why is Reliance expanding its range of investment opportunities into real estate ? 

Reliance follows a clear strategy: sustainability and financial returns are at the core of the investment opportunities we offer. Through the investment opportunities in corporate debt, equity investments and renewable energy we have been able to offer attractive financial returns together with environmental sustainability. This has allowed our investors to diversify among three asset classes, ultimately reducing risk while maintaining attractive expected returns. We have however identified that social sustainability is an underserved topic in the financial markets. 

By offering our investors with real estate investment opportunities we believe that we can not only allow our investors to have an even larger environmentally sustainable impact but also tap into social sustainability and diversify further through adding a fourth asset class. This is why we have taken the strategic decision to increasingly offer investment opportunities within real estate. 

Our decision to increasingly offer investment opportunities within real estate is a direct reflection of our commitment to the United Nations Sustainable Development Goals (SDGs, https://sdgs.un.org/goals). We emphasize environmental aspects as well as social and economic criteria. Every investment opportunity is assessed in advance using a proprietary checklist. Our minimum requirement is ESG – Environmental, Social and Governance – compliance while we strive for having at least 80% of the investment opportunities SDG.  Key SDGs we focus on include the following:  

• Good Health and Well-Being (SDG 3): Sustainable real estate promotes healthier living and working environments through improved air quality, the use of natural building materials, and modern ventilation systems—contributing to greater well-being for occupants. 

• Affordable and Clean Energy (SDG 7): Buildings that rely on renewable energy sources such as solar power, geothermal energy, and battery storage help reduce CO₂ emissions—and ongoing operating costs.  Reliance investment projects are examined to determine the extent to which they cover their energy requirement from renewable sources. 

• Reduced Inequalities (SDG 10): Inclusive and socially responsible real estate offers fair access to affordable housing, especially for students, seniors, and low-income households. In the investment opportunities offered at Reliance this can mean for example socially supported real estate.  

• Sustainable Cities and Communities (SDG 11): Sustainable real estate can for example contribute to the resilience and livability of urban areas through the renovation and repurposing of existing buildings and smart neighborhood solutions. Ultimately having an impact not only on the livability of the community but also on the environment. When evaluating investment opportunities within real estate we consider multiple factors including local context , support mixed-use development, and help shape future-proof urban structures.   

• Responsible Consumption and Production (SDG 12): Sustainable real estate construction relies on resource-efficient construction methods. Such real estate prioritizes the refurbishment of existing buildings and the use of eco-friendly materials. Our assessment criteria for sustainable real estate construction and refurbishment include, for example,  material circularity and long-term maintainability.

Through our strict evaluation criterion including the above-mentioned SDG’s we at Reliance want to enable our investors to invest in real estate offering attractive financial- and sustainable returns and the opportunity to diversify into a new asset class. 

INFO: What are sustainable buildings?   
Sustainable real estate refers to buildings or neighborhoods that are planned from the outset- or transformed according to environmental, economic, and social criteria. Such buildings can be characterized by resource-efficient construction methods (such as recycled materials and low CO₂ emissions), high energy efficiency (including renewable energy and smart building technology), and socially inclusive usage concepts (such as affordable housing and flexible space layouts). 

Sustainable real estate investments: challenges and opportunities      

The real estate market is undergoing noticeable change: rising energy costs, stricter climate regulations, and the growing demand for sustainable investments are driving the need for new, creative solutions. This affects not only new construction—where sustainable options can be considered in terms of land use, materials, and energy—but also existing buildings, which are renovated and brought up to modern energy standards. 

• Renovation Needs and Energy Efficiency: 
  Many existing buildings no longer meet current energy efficiency standards. Energy renovations can reduce energy consumption by up to 50%, though they require higher upfront investment. Reliance offers an attractive solution here: private investors can invest comparatively small amounts in the construction- or renovation of sustainable buildings allowing the investors to gain a financial return while also having a positive environmental impact. 

• Stricter Climate Regulations and Compliance: 
  The EU Taxonomy and local national regulation, such as Germany’s Building Energy Act (GEG), require that properties meet specific environmental criteria. This regulation is ultimately expected to lead to an increasing investment need in the real estate sector, allowing investors to earn a financial return while being part of the transition and also earning a environmental return. 

• Growing Demand for Green Properties: 
  Studies show that tenants and buyers increasingly value sustainability features—such as lower CO₂ emissions, access to public transportation, and high energy efficiency. The European Property Market Report highlights that occupancy rates for green buildings in major cities are up to ten percentage points higher than for conventional properties. 
  (Sources: https://www.cbre.com/insights/books/european-real-estate-market-outlook-2024/sustainability, https://www.realestate.bnpparibas.de/sites/default/files/document/2024-03/green-building-investmentmarket-germany-2024.pdf)

• Financial Opportunities and Risks: 
  While sustainable buildings tend to have higher construction costs, they tend to offer long-term savings through lower energy and maintenance expenses. This can reduce the risk of rental vacancies and increases asset stability. At the same time, transaction volume and investor interest in the “Alternative Investments – Sustainable Real Estate” segment rose by 15% in 2024. This reflects a growing desire among investors to diversify beyond traditional equity and bond markets. 
  (Sources: https://www.unepfi.org/wordpress/wp-content/uploads/2024/04/PRB_Banking-on-Green-Buildings_final.pdf, https://www.realestate.bnpparibas.de/sites/default/files/document/2024-03/green-building-investmentmarket-germany-2024.pdf) 

• Reliance as your partner in real estate investing: 
  Through Reliance private investors can invest in curated investment opportunities with relatively small amounts. Our investment tickets start as low as 250 Euro. This lowers the barrier of entry and allows for efficient diversification with a relatively small portfolio. 

By expanding into real estate financing, we at Reliance believe we can offer our investors the opportunity to earn dual returns. On the one hand, investors have the opportunity to earn a financial return. On the other, investors have the opportunity to earn a sustainable return stemming from both social and environmental sustainabilit

A Forward-Looking Example from Helsinki, Finland: The VALO Hotel & Work 

The VALO Hotel & Work   in Helsinki, Finland is considered a forward-looking example of sustainable real estate development in the city. The facility demonstrates how urban spaces can be used more efficiently and sustainably through intelligent usage concepts.

In traditional hotels many spaces remain unused during the day. In traditional offices many spaces remain unused during the night. VALO takes an entirely new approach: The same space can be used as a hotel and an office flexibly depending on the time of day. In the day the rooms can be used as fully equipped offices. In the evening the same rooms become comfortable hotel rooms. The transformation happens in minutes while the guest is having breakfast or dinner. This principle of double use applies throughout the entire building, significantly optimizing its usage, and ultimately lowering not only scope one and two emissions but also scope three emissions.  

Flexible Use and Digital Management for Greater Efficiency   

The rooms are designed so that the switch from working space to a hotel room can be done within minutes. Ergonomic desks, digital infrastructure, and ample storage ensure a productive work environment during the day. In the evening, the room becomes a cozy retreat. Booking is handled digitally, allowing visitors to decide spontaneously whether they want to use the space for work, for an overnight stay or both. 

Sustainable Real Estate Investment with High Impact   

Reliance alumni VALO demonstrates how sustainable real estate can be both environmentally and economically profitable. Dual usage cuts operational costs and allows for energy and resource consumption optimization as less space is needed per person. 

This presents an attractive opportunity for investors: VALO proves that real estate projects can combine financial success with social and environmental responsibility. It serves as an example of sustainable real estate investments that are viable in the long term and address today’s challenges in the housing and labor markets. 

Future-Proof Cities Through Innovative Real Estate Concept 

VALO’s concept of dual use allows for shaping the future of urban development through real estate. VALO Hotel & Work connects hotel and working environments, reduces environmental impact, and creates flexible solutions for modern lifestyles. Concepts like VALO Hotel & Work are leading the change in making urban spaces more livable, adaptable, and sustainable – and show the potential of responsible investment in the field of real estate. 

Future-Oriented Logistics in Wiesau: The DFI Future Park Northern Bavaria 

Flexible use in the logistics center: adaptable spaces 

This logistics park in Northern Bavaria offers approximately 32,000 square meters of rental space, including production halls, storage units, and flexibly designed mezzanine levels. The logistics park is strategically locatied near the A93 highway, proxime to a freight transport hub, and within short distance of the Czech border. These aspects provide ideal conditions for efficient logistics operations. 

Investment security: targeted sales and leasing strategy 

A reputable institutional investor has already signed the purchase agreement for the logistics park. The leasing process has been outsourced to an experienced broker network. With construction still ongoing the project team is tailoring the spaces to meet the specific needs of future tenants. Completion is scheduled for 2026.  

Sustainable investment in the real estate sector: forward-looking logistics 

The DFI Zukunftspark  in upper Bavaria demonstrates how sustainable logistics properties combine financial- and environmental returns. As such this investment opportunity offers an attractive expected return for investors. 

Energy efficiency through digital retrofitting: metr in Berlin 

Berlin-based PropTech company metr provides a forward-looking example of sustainability in existing buildings. The company has developed an IoT platform that makes existing heating systems smarter and more efficient. In doing so, metr demonstrates how digital retrofitting can be a cost-effective alternative to comprehensive renovations – with a noticeable effect on energy consumption and emissions. 

Smart technology instead of expensive renovations 

Many heating systems in residential buildings still run on factory settings and are not optimally adapted to the needs of the residents. This is where metr comes in with its technology: the systems are equipped with sensors and a digital control system that automatically optimises operation. This means that energy is only used when it is really needed. 

Savings without compromising on comfort 

In several thousand buildings, metr has already proven that energy consumption can be reduced by up to 35 % . For residents, this means consistent comfort while reducing heating costs. For the real estate industry, this results in significant operating cost advantages – and a direct contribution to the decarbonisation of the building sector. 

Sustainable investment in digital solutions 

metr offers real estate companies a scalable way to make their portfolios more climate-friendly without having to invest in costly construction projects right away. For investors, the company provides an example of how technological innovation in the real estate sector can combine economic success with environmental impact. 

Sustainable real estate investments – a return for both the environment and investors 

Sustainable real estate investment opportunities can refer to both environmental and social returns while offering an attractive financial return to the investors. Ultimately allowing investors to actively contribute to sustainable development while earning financial returns. Real estate also provides investors the opportunity to diversify their portfolio into a new asset class with expected low correlation with other asset classes. 

Reliance offers investment opportunities in real estate including: 

• newly developed and integrate state-of-the-art, resource-efficient technologies from the outset, 
• renovation of real estate to upgrade existing structures  in an efficient and sustainable way, 
• expansion of real estate to make better use of existing infrastructure in a more sustainable and efficient manner. 

Such investment opportunities meet a clear return criteria both from a financial and sustainable point of view.  

Real estate is regarded an attractive asset class as it is regarded comparatively stable with low correlation to other asset classes, such as stocks and bonds, allowing for diversification.  

Like with all (financial) assets also real estate is associated with risk. The risk is strongly dependent on the investment vehicle used for investing in real estate. In real estate backed debt the main risk to consider is the inability to serve the debt and the collateral pledged against this debt. The risk is that the (real estate) operator is unable to service (repay) the debt. They have a known return and risk. 

Info: How Reliance evaluates investment opportunities 

We evaluate each investment opportunity through a clearly defined process to ensure an attractive risk-return relationship. Each investment opportunity evaluated in several stages: 

1. Initial Screening and Scoring: 
   A preliminary selection based on financial metrics, creditworthiness, and business model. 

2. In-Depth Analysis: 
   A detailed assessment of the legal framework and technical factors.  

3. ESG Evaluation: 
   A review to ensure both financial return potential and sustainable return potential is met (e.g., CO₂ footprint, social impact). 

4. Investment Committee: 
   The final decision is made by a panel of experts that consolidates all assessment results. 

Only about 5% of screened investment opportunities make it onto the Reliance platform. 
 
You can find more details about the evaluation process for investment opportunities here.: Investment Evaluation Process.   

Invest Sustainably Now: Your Chance to Shape the Future!  

Investment opportunities in sustainable real estate can offer attractive financial returns while enabling investors to play an active role in addressing global challenges. Join the sustainable investment community on Reliance today and discover attractive investment opportunities that combine financial- and sustainable return.  

Start today and invest in a future worth living! 
  
Here you can find our current investment opportunities.    

FAQ: Frequently Asked Questions from Potential Investors in Sustainable Real Estate  

The post Sustainable real estate investments: real estate as a key to a livable future  first appeared on Reliance - Blog.

Born and raised in southwest Germany, Lukas has lived and worked across international innovation hubs like London, Copenhagen, Vienna, and the San Francisco Bay Area before landing in Berlin, a city he now calls home.

In this interview, he shares what excites him about working with early-stage companies, how California shaped his perspective, and why wellness help him reset after long days of venture building.

What excites you most about working with early-stage companies?

The energy, actually! Early-stage companies are driven by innovation, bold ideas, and a genuine desire to reshape the world for the better. I am inspired by the visionary thinking and passion that founders usually bring to the table. It is impressing that start-ups and scale-ups are able to spot trends early and challenge the status quo. And beyond that, the entrepreneurial spirit I encounter daily motivates me personally – it is a constant reminder of why I am in this field and fuels my own ambition to build something big one day!

What’s been one of your most rewarding moments at Reliance so far?

Over the past 1.5 years at Reliance Group, I have experienced many exciting & memorable moments. I really enjoy working with smart colleagues from different countries, forward-thinking founding teams, and visionary investors who ask the right questions.

But one of the most fulfilling milestones has been proving – through our recently launched business section in DACH and my newly created role – that impact investment platforms in Germany (and Europe, anyways!) can invest real equity. This is just the beginning of something bigger: enabling scale-ups to access growth capital in exchange for shares through an investment platform like ours. That is something truly new for the German-speaking market – and I am happy to help shape the new direction and drive this shift!

What first got you into the world of Venture Capital?

I have always been fascinated by start-ups, investments, and innovation. That interest guided my academic path – from writing my bachelor’s thesis on start-ups to pursuing a master’s in innovation management, combined with working student roles and projects in the European start-up ecosystem.

A key moment was my exchange semester in California – the world’s innovation capital. The experience was incredibly inspiring: from top-tier university lectures and professors to guest speakers like VCs and serial entrepreneurs. Company visits to tech giants like Airbnb, DocuSign, and Uber – once small start-ups themselves – made innovation feel tangible and real change possible.

Returning to Europe, I was eager to bring that mindset and inspiration back with me. I found the perfect opportunity for my master’s thesis and later a full-time position for several years at Europe’s first PropTech accelerator and the leading innovation platform in real estate. The role as Scouting & Investment Manager combined my passion for innovation, technology, investment, and the built world.

Now at Reliance Group in Berlin, I am heading the equity funding efforts for the DACH market – right at the intersection of start-ups, scale-ups, and investors. It is exactly where I see most potential when driving innovation forward: inside the start-up- & VC-ecosystem, helping outstanding innovators enter their next phase in their journey.

What motivated you to leave your hometown and make the move to Berlin, and how has the transition been so far?

Before moving to Berlin, I had the chance to live, study, and work in some amazing metropolises like London, Vienna, Copenhagen, and the San Francisco Bay Area. Just before COVID hit, I returned to Germany and spent most of my time between Mannheim (with my family) and Frankfurt (for work). After almost four great years, I felt it was time for a new chapter, in a place where all my interests come together: a big, international city, exciting opportunities, great people, and one of Europe’s leading start-up hubs. Berlin basically ticked all the boxes.

The transition has been going really well, and honestly, it has been a lot of fun. A few close friends were already living here, which made the early days – including the no-apartment phase (he laughs) – much easier. Since then, I have met a lot of new people, had a great start at Reliance with awesome colleagues, and joined more business events than I can count. And thanks to my constant curiosity (or slight FOMO), I have discovered a lot of what the city has to offer – though my Berlin to-do list somehow keeps getting longer… (he smiles)

What’s your favorite way to disconnect after a long day?

Definitely sports and wellness! After a long day (or short weekend… he grins), there is nothing better than a good workout, sometimes even with friends, followed by some real relaxation in the wellness area. Ideally with strong sauna infusions or a quiet steam bath. I take my sauna sessions very seriously (he smiles) – yes, I know the exact schedule in detail and the sauna masters know me quite well. It’s the perfect way to reset and recharge!

What’s a quote that inspires Lukas?

“Work hard, play hard.” Life is about balance – don’t let the pursuit of success make you forget the joy of living.

Lukas’ think-outside-the-box mindset and passion for building bridges between innovators & investors is as clear as his curiosity for new challenges (and Berlin’s endless to-do list). With his energy and willingness to question the status quo, he is helping shape the future of equity funding at invesdor, one venture at a time.

The post Start-ups, Serendipity, and Sauna Sessions: Meet Lukas Linn first appeared on Reliance - Blog.

In this interview, she shares honest insights into what it was like in the early days, what makes great leadership in a startup, and what she might be doing if finance hadn’t come calling.

Looking back at the early days, did you ever imagine Reliance would become what it is today?

No, I didn’t exactly think Reliance would one day become Europe’s go-to platform for impact investing. We started out as a small German startup with big dreams and the goal of reshaping SME financing.

I still remember nervously sitting in the ‘back room’ of one of our shareholders, probably never meant for actual work, waiting for our very first project to launch. There were maybe five of us, and everyone did a bit of everything: marketing before lunch, customer support after, and maybe cleaning the coffee machine in between.

Today, we’ve grown into a European company with a strong presence in four core markets and real experts in every area. The leap from local startup to international business came with a few bumps, but that mix of chaos, ambition, great people, and just enough caffeine during nightshifts (she smiles) helped us grow into who we are today.

What advice would you give to someone joining a startup today?

Be prepared for the unexpected, seriously. The most important skill in a startup isn’t coding, pitching, or even making great coffee (although that helps). It’s being able to adapt when the unexpected hits. I know that sounds like a motivational poster, but it’s true.

Thinking flexibly, being open to feedback, and never ever uttering the words “but we’ve always done it this way” is exactly the mindset you need in a startup. And that’s how we still work at Reliance today.

Change is the only constant. Yes, Heraclitus said it first, but we live it daily. And honestly, that’s what I love most about working at invesdor. No two days are alike. Just when you think you’ve seen it all, surprise! Something new lands in your inbox. Everyone at Reliance has embraced this mindset in their own way. It’s what enables us to push boundaries together, keep each other motivated, and achieve results for our customers that others would have given up on ages ago.

Obviously, it can be intense sometimes, but routine is far more draining for me than change will ever be.

What’s a leadership lesson you always carry with you?

Listen carefully! No skill is as underrated as genuine listening. Really, most problems don’t arise because people don’t talk, but because others don’t actually listen.

Usually, people tell you exactly what’s bothering them, what they need, or how you could help. It’s all there, loud and clear. You just have to resist the urge to start composing a clever reply in your head before they’ve even finished their sentence.

Sure, leadership is also about balancing interests and finding compromises, just like in relationships, family dinners, or group holidays. But making your team feel heard, seen, and genuinely taken seriously? That’s the core of good leadership, at least in my book.

And honestly, this isn’t just about the office. It applies just as much when you’re grilling with friends (“yes, your tofu sausage matters too”), in a relationship (“yes, I am listening this time”), or dealing with a grumpy government clerk.

If you take a moment to really listen and show a bit of empathy, most problems dissolve faster than you can say “Was that so hard?”

If you weren’t working in finance, what would you be doing?

Sometimes I joke in the office that if I weren’t working at invesdor, I’d probably be in the secret service (she laughs), you know, trench coat, sunglasses, mysterious phone calls, the full package.

Because honestly, if there’s one thing I’m good at, it’s finding missing information and connecting the dots. No matter how well something is hidden, give me a hint and a cup of coffee, and I’ll track it down.

Maybe it’s no coincidence that I have a soft spot for spy movies and political thrillers. The mix of classified intel, shadowy alliances, and high-stakes decision-making? That’s totally my thing, minus the car chases. Usually.

If you could have dinner with any historical figure, who would it be?

Dr. Oppenheimer. I was deeply moved by the recent film, especially his inner conflict between scientific innovation and moral responsibility. As someone who also strives to act with good intentions, I’d love to discuss how decisions can ripple through a lifetime… ideally over a glass of wine.

What’s a quote that inspires you?

“You must be the change you wish to see in the world.” – Mahatma Gandhi

Our conversation with Franziska is a reminder that startups grow on passion, adaptability, and strong leadership. Stay tuned for more stories from the people behind invesdor, the ones making impact investing happen every day.

The post From a small German startup to a leading European platform: Meet Franziska Haeßler first appeared on Reliance - Blog.

1. What forms of securities are there and how reliable are they? 

Typical forms are guarantees and collateral such as 

• mortgages on land or pledges of machinery, 
• assignments of receivables or 
• floating charges.   

The importance of security arrangements depends on the investment model: in non-subordinated projects, they play a more important role than in subordinated projects, where security arrangements are usually not possible. 

In addition, we usually cannot check the value of the collateral or the economic capacity of the guarantor and the value of the collateral or the guarantee can fluctuate. As a result, there is a risk that, in the worst case, investors will not receive any repayments despite the ordering and realisation of collateral or guarantees in the event of the failure of the project. 

We therefore recommend: Read the key investment information sheet carefully for each project. It contains information on whether security arrangements are provided in the project.

2. Examples of securities from practice 

What collateral has been used in various Reliance campaigns in the past? The following examples from different industries and countries show how different these can look: 

Megin (medical technology): Second rank floating charge on the assets of the project owner.  
(https://www.reliancetrade.org/projekte/c244d249-74e3-4d89-a147-3b479f5cc49d#/)  

Bamboologic (Agriculture): A mortgage on a plot of land in Portugal serves as security.  
(https://www.reliancetrade.org/projekte/b57d633d-ee1c-49ba-8f44-ec75f95f25d9#/) 

The form of security arrangement strongly depends on the individual case. It is worth taking a close look at which values have been specifically deposited and how plausible their usability appears in an emergency

3. From subordinate to securable models 

In the past, Reliance in Germany was mostly limited by law to brokering qualified subordinated loans. In the case of subordinated loans, investors are only served in the event of insolvency after all creditors have received their money – a significantly higher risk. In the case of qualified subordinated loans, investors have even less chance of enforcing their claims in the event of non-payment by the company, even before any insolvency. 

Today, we mainly finance with non-subordinated financial instruments, in which investors hold a stronger legal position. These models allow us, where appropriate and possible, to include collateral/guarantee that can potentially reduce the risk of default (the actual value of a security ultimately depends on the proceeds from the realisation of a security). 

Investors should therefore check carefully with each investment whether and which security arrangement exists and what rank the respective financing has. 

How can I judge the security arrangement of a project myself? 

Read the issue terms, the key investment information sheet and information on the campaign page carefully. Check what kind of securities are mentioned and whether it seems sufficient to you from the investor’s point of view. 

Conclusion: Security arrangements for investments

Security arrangements in crowdfunding are complex and can never be assessed across the board. What we do at invesdor: create transparency, clearly identify risks and always try to achieve the best possible level of security for our investors. Each campaign contains information on possible security arrangements. And we are constantly working to make them it even more understandable. 

 
Find out now about our current investment projects and discover sustainable investments that match your values.

The post How safe is my investment? Overview of security arrangements at invesdor  first appeared on Reliance - Blog.

What is impact investing?

Impact investing should not be mistaken for charity. Impact investing is a financial strategy that aims to generate positive, measurable social and environmental impact alongside a financial return. Unlike traditional investing, where the primary focus is on maximizing profits, impact investing intentionally targets investments that address global challenges such as climate change, poverty, and inequality.

Impact Europe declared in November 2024 that the European private impact investing market has reached $190bn. At Reliance we can see that the interest from private investors to choose impact investment opportunities is on a steady rise across all markets.

How you can do impact investing at invesdor

Reliance is one of the leading impact investment platforms in Europe, that offers opportunities for individuals and institutions to invest in impactful cases and benefit financially while doing good. By connecting investors with innovative companies that align with ESG principles and contribute to the SDGs, we facilitate investments that support sustainable development. Learn more about how we implement ESGs and SDGs.

What to look for on invesdor’s platform

• Look for the Impact Investment -label on the funding round’s presentation page.
• Look at the Impact listed on the project presentation page. We show you on the funding round’s presentation page which SDGs the company is contributing to.
• Choose funding rounds that align with your investment strategy and causes that are important to you, whether it be green energy, combating water scarcity or recycling waste materials to new purposes.

Impact funding rounds at invesdor

Reliance has had several impact funding rounds over the years. The ESGs and SDGs are important and are considered a central part of the due diligence process.

ESGs and SDGs are at the core of invesdor’s funding round selection process

invesdor’s impact investing framework is deeply rooted in ESG and SDG principles.

ESG Integration: All funding rounds listed on invesdor undergo evaluation based on environmental, social, and governance criteria. This ensures that investments align with sustainable practices and ethical governance standards.

• Environmental: Projects are assessed for their impact on reducing emissions, promoting clean energy, and conserving resources.
• Social: Investments target initiatives that promote community well-being, equality, and social justice.
• Governance: Companies are evaluated for transparency, accountability, and ethical management.

SDG Alignment: Reliance aligns its investment opportunities with the United Nations’ Sustainable Development Goals. For example:

• Windpark Friesland contributes to SDG 7 (Affordable and Clean Energy) and SDG 13 (Climate Action).
• E-Heat supports SDG 9 (Industry, Innovation, and Infrastructure) and SDG 12 (Responsible Consumption and Production).
• RiverRecycle advances SDG 14 (Life Below Water) and SDG 12 (Responsible Consumption and Production).

What investors need to know

Impact investing offers a powerful way to align financial goals with a desire to make a difference in the world. At invesdor, investors can access a range of impactful opportunities, from clean energy projects to innovative waste management solutions. With a focus on ESG criteria and SDG alignment, Reliance provides a transparent and purpose-driven platform for sustainable investments.

By choosing impact investing, you’re not only pursuing financial returns but also contributing to a better future for our planet – this is what we call double return.

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A wind farm somewhere in Northern Europe. The turbines spin tirelessly in the strong Pentecost wind. A brilliant blue sky stretches above, 25°C, holiday calm. While much of Europe soaks up the sun, wind and solar installations generate more electricity than is consumed — it’s one of the lowest-consumption days of the year. 

The wind continues to blow, but the wind farm is disconnected from the grid. The turbines stand still, despite the strong breeze. The grid is overloaded, no buyer, no suitable power storage. Electricity that was produced CO₂-free is wasted. What sounds like an exception is everyday reality in a transforming energy system. Battery storage is the answer to this gap, technically advanced, politically supported, economically attractive.

Pure solar projects often no longer pay off because the compensation for fed-in electricity keeps decreasing. That’s why many project developers are now focusing on solar parks with battery storage – both at the same location. This allows them to store the electricity and sell it when prices are higher. It increases revenue and makes the investment more attractive

Investing in Battery Storage Means Thinking in Decades — Not Quarters

The battery storage market is booming. The projected market volume for battery storage in Europe is growing rapidly: In 2024 alone, 11.9 GW of storage capacity was installed, bringing the total capacity to 89 GW. The reason: no storage, no stable grid — and no real energy transition. Those who invest in storage projects today are backing a vision for a low-emission energy landscape, strong return potential, and societal relevance. An investment that makes both economic and ecological sense.

Battery Storage: Key Enablers of Tomorrow’s Energy System

Battery storage systems will play a dual role in the energy system of the future: acting as short-term buffers and strategic grid stabilizers. Across Europe, large-scale battery storage is crucial for building flexible, stable power grids. In 2024, for the first time, more front-of-the-meter (FTM) capacity was installed than behind-the-meter (BTM) in Europe, a trend that is expected to continue.
(Source: https://www.infolink-group.com/energy-article/energy-storage-topic-global-energy-storage-market-review-outlook?utm_source=chatgpt.com)  
 
A large-scale battery is essentially a giant power bank. It takes in electricity from renewable sources, stores it temporarily, and releases it back into the grid in a controlled manner. Especially during grid congestion and increased PV and wind input, these systems are indispensable. 

According to Energiezukunft.eu grid operators and industrial firms are showing a growing interest in large-scale storage systems. They offer planning security, resilience, and attractive economic prospects. 

Another driver: battery storage systems can be installed precisely where grid bottlenecks occur. They are a flexible tool for stabilizing the grid—an aspect highlighted in “Der Spiegel” under the term „Batterie-Tsunami“ . The upcoming wave of storage projects has the potential to fundamentally reshape the energy system. 

Local Storage Projects: Opportunities for Communities and Landowners

As the expansion of renewable energy progresses, so too does the need for high-performance, scalable battery systems. These are of interest not only to utilities and grid operators, but also to industrial firms, project developers, municipalities, and private landowners. Those who provide suitable land can benefit economically through lease models or profit-sharing, while actively supporting the local energy transition. 

This is where sustainable investment projects come in—financing the construction and operation of such storage systems. 

Installed and expected total capacity of large-scale battery storage systems in Europe. Initial value at the end of 2023: 35.9 GWh; forecasts according to the European Market Outlook for Battery Storage 2024-2028 (SolarPower Europe, medium scenario) show an increase to around 260 GWh by the end of 2028. Data status: April 2025. 

(Source: SolarPower Europe, European Market Outlook for Battery Storage 2024-2028 & Pressemitteilung vom 11.06.2024 (Medium-Szenario).

Infobox: What Do European Studies Say About Battery Storage?

European studies like the European Market Monitor on Energy Storage (EMMES 9.0) by EASE and LCP Delta and the ACER Monitoring Report on Electricity Infrastructure analyze the political and structural framework for meaningful battery storage expansion in Europe. (Source: Energy-Storage.News)  

According to EMMES 9.0, 11.9 GW of new storage capacity was installed in Europe in 2024, bringing the total to 89 GW. The report forecasts continued strong growth through 2030, driven by technological progress, policy support, and other key factors.
(Source: EASE Storage) 

Key Takeaways: 

• Battery storage is essential for flexible use of renewable electricity and grid relief — especially during weather-driven fluctuations. 
  
• Grid-supportive operation is key: storage helps only when it charges or discharges during grid bottlenecks — not all storage activity is automatically helpful. 
  
• Today’s market is not enough: purely market-driven expansion does not align with specific regional grid needs. 
   
• New EU regulation brings momentum: Regulation 2024/1747 obliges member states to set binding flexibility targets—including storage strategies—alongside renewable energy targets. 
  
•   European market analyses recommend clear targets for storage: to reduce grid bottlenecks long-term, legally binding expansion targets should be set for power storage, similar to renewables. 

(Studies:  European Market Monitor on Energy Storage (EMMES 9.0), EASE & LCP Delta, März 2025, ACER Monitoringbericht zur Strominfrastruktur, Dezember 2024) 

How Sustainable Are Battery Storage Systems Really?

The seemingly simple logic behind battery storage deserves a closer look. True sustainability is not achieved merely by storing energy. The ecological impact of battery storage depends heavily on how the systems are produced, operated, and recycled. 

• Raw Materials: Most modern systems use lithium-ion technology. The extraction of lithium, cobalt, and nickel raises concerns, but European manufacturers increasingly rely on certified supply chains, European raw material partnerships, circular economy practices, and second-life usage—supported by initiatives like the European Raw Materials Alliance (ERMA). 

• Lifespan: Battery storage systems are more durable than commonly assumed. Depending on the system, they last 10 to 20 years and are often reused as second-life systems afterward. 

• Recycling: Research into sustainable recycling methods is advancing across Europe. Specialized plants in countries like France, Belgium, and Germany can recover up to 90% of materials—using hydrometallurgical processes and automated disassembly. 

A recent study by BayWa r.e. confirms that large-scale battery storage will be key in accelerating the energy transition in Europe. These systems reduce CO₂ emissions and costs, while increasingly stabilizing the grid during volatile power generation—crucial for integrating more renewables reliably into the grid. (Source: BayWa r.e. Studie zu Batteriespeichern)

Investing in Large-Scale Battery Storage: What Do Energy Market Trends Mean for Investors?

Studies and market trends show that battery storage is evolving from a technical component into a strategic asset class. Politically supported, regulatory backed, and increasingly profitable. 

 According to Energiezukunft and European market analyses, storage solutions are increasingly being integrated into scalable business models – for example, in combination with digital control systems and Power Purchase Agreements (PPAs), which are long-term electricity supply contracts between generators and buyers. ( Source: energiezukunft.eu) 

This trend is also supported at the European level: The European Commission plans to relax state aid rules to stimulate investment in clean technologies, including energy storage. (https://www.reuters.com/sustainability/eu-set-loosen-state-aid-rules-spur-green-projects-draft-shows-2025-02-18) Additionally, targeted measures are proposed to strengthen and de-risk Power Purchase Agreements across the EU. (https://www.reuters.com/markets/europe/eu-commission-propose-help-de-risk-power-deals-document-shows-2025-02-18)
Concrete support examples, such as the $1.2 billion Polish aid program for energy storage investments, demonstrate the EU’s active commitment to expanding energy storage solutions. (https://ec.europa.eu/commission/presscorner/detail/it/ip_24_4985)  

For investors, this means: investing in battery storage today offers access to a clearly defined growth market with high impact. This is not about risky startups, but about stable, well-structured business models. Investments are made in real infrastructure — facilities that are built or under construction. Often, there are long-term power purchase agreements, and sometimes energy is sold flexibly via smart algorithms that respond to market signals to maximize returns. 

The study shows that battery storage is gaining importance in both energy policy and the economy. Targeted expansion is technically sensible and economically relevant— enhancing long-term investment conditions and improving predictability and security. 

Investing in battery storage means supporting the energy transition and participating in a rapidly growing and regulation-backed future market. 

Project Financing Explained: How Battery Storage Investment Works

The battery storage projects offered via Reliance are structured as project financing models.  This means you’re not investing in an entire company, but in a dedicated legal entity created specifically to build and operate the storage project. 

Your capital goes directly into constructing the facility—clear, purpose-driven, and transparent. 

• Attractive Market Environment: Market storage systems have the potential—depending on the business model—to generate solid returns. 

• Diversified Business Models Possible: Storage operators may have secured revenue contracts or agreements with optimization firms that sell storage capacity and electricity across different markets for optimized return. 

• Collateral Not Always Needed: Unlike traditional corporate financing, BESS project financing is based on a specific asset, such as a battery storage unit. Future revenues can be more accurately projected than those of a full company. Repayment is made exclusively from the project’s income, with a sufficient buffer to reduce risks from market fluctuations. 

• Term & Yield: Project durations can be short, medium, or long term (1–10 years), offering fixed interest returns with a balanced risk-reward profile. 

This model suits investors looking to diversify their portfolio with fixed-income, sustainable investments that have a direct impact on a specific project.

Sustainable Investment for the Energy Transition

Investing in battery storage means actively supporting the energy transition. But the technology is evolving fast. How reliable are individual projects? Which storage solutions will prevail? And how can investors tell whether a project is truly viable? 

Not all storage projects are equal: differences lie in the technology used, provider structure, contract terms, and risk mitigation. That’s why Reliance emphasizes careful selection. Only projects with proven technology, reliable partners, and clear revenue models are offered for financing. 

Transparency, security, and sustainability are core criteria in the selection process. 

Battery Storage as a stable, sensible Investment

The expansion of renewable energy requires powerful storage. And these storage systems need capital. Investing in a battery storage project combines ecological impact with sound economics. 

Learn more about our current projects and invest in the companies shaping tomorrow’s energy landscape—concretely and sustainably. 

 
 
Check out our investment projects HERE .

The post Large-Scale Battery Storage as a Key Technology of the Energy Transition – And How Sustainable Storage Projects Become Attractive Investments first appeared on Reliance - Blog.

1. Keep a Cool Head 

In economically stormy weather, it’s tempting to react emotionally. However, such reactions are not always beneficial. Market downturns are unpleasant but part of the investing journey. Those who act out of fear often miss the recovery that follows shortly after. In times like these, calmness and patience are your greatest allies. 

2. Diversify – stay close to home

Diversification is essential in any market, but especially when volatility is high. By spreading your investments across different sectors, regions, and types of companies, you limit risk and increase your chance of stable returns. Don’t put all your eggs in one basket — build a well-balanced, resilient portfolio. But diversification doesn’t always mean going global. In fact, focusing on stable, locally rooted companies can be a smart move — especially now. 

That’s why Reliance offers direct investments in Northern European companies — businesses that are not only based here but also generate most of their revenue within the region. These are companies you can understand, support, and grow with. Unlike many stock-listed multinationals with high exposure to global uncertainty, our companies are anchored in local economies and have a strong regional focus. 

3. Look Beyond the Stock Market

One of the advantages of direct investing is the ability to invest in non-listed, local companies — businesses that are not subject to daily stock market fluctuations and short-term investor sentiment. These companies, often rooted in local European communities, tend to have a long-term focus and sustainable growth ambitions. By supporting them, you’re investing in the strength and resilience of the (Northern) European economy. 

4. Invest in Sustainable Companies

Sustainable businesses — those focused not just on profit but also on people and the planet — often prove more resilient in uncertain times. These companies build for the long term, maintain strong relationships with stakeholders, and take a future-focused approach. Especially now, it’s worthwhile to support businesses that aim to make the world a better place. 

In Conclusion: Think Long-Term 

Economic shocks are often temporary. A well-diversified portfolio, on the other hand, is built to last. Don’t get caught up in the noise of the moment. History shows that markets tend to recover after periods of turmoil. At invesdor, we help you invest directly in companies that matter — close to home, with a long-term vision. Stay calm, stay close, and invest wisely. 

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What does diversification mean?

Diversification in investing means spreading risk by making investments in different financial products. A diversified portfolio is created through the combination of various types of assets.

What does optimal diversification look like?

A perfectly diversified portfolio that prepares a professional or private investor for every possible market scenario does not exist. However, distributing assets across different investment classes and applying appropriate risk weighting can significantly improve portfolio stability.

With a specially designed all-weather investment strategy, it is even possible to achieve returns similar to pure stock investments while taking on only one-third of the risk associated with them.

Simply put: Returns and security go hand in hand

Put simply, maximizing returns while ensuring high security in an investment is usually not possible. In other words, those seeking maximum security in their investments should not chase the highest returns but rather be satisfied with lower yet more realistic figures for value development.

Saving and security in investments

Many potential investors never take the step into investing because they want to avoid any risk when managing their savings. As a result, their money often remains in a savings account or is parked in a fixed-term deposit or a flexible daily savings account.

In reality, no one has to completely avoid these forms of investment. On the contrary, experienced financial advisors even recommend keeping at least two to three months’ worth of salary in flexible checking or savings accounts. This ensures there is always enough liquidity available for unexpected expenses, such as car repairs or replacing a broken washing machine. Investments should primarily involve capital that can be set aside or specifically saved for retirement.

How can investors diversify their assets?

First, investors should have a clear understanding of their goals and investment horizon. When it comes to risk diversification, it does not matter whether 100 euros are saved each month over several years or a one-time inheritance of 250,000 euros is invested. In both cases, a well-balanced investment structure should be maintained. A variety of asset classes are available for this purpose:

• Bank deposits, savings accounts, fixed-term deposits, daily savings accounts
• Stocks
• Investment funds, equity funds, bond funds, mixed funds, ETFs (index funds)
• Bonds, pension securities, fixed-income securities
• Commodities, precious metals, gold
• Real estate, real estate funds, REITs
• Private equity, tangible assets
• Crowdfinancing (investments in private loans, corporate loans, real estate)
• Cryptocurrencies

The 3-step rule of thumb for diversification

1. Secure and relatively liquid deposits form the foundation of wealth (savings accounts, fixed-term deposits, daily savings accounts).
2. For medium- to long-term wealth building, capital- and income-generating investments are added (fixed-income securities, investment funds, ETFs, real estate funds, dividend stocks).
3. High-yield and opportunity-rich investments are included to achieve a higher overall return (stocks, commodities, private equity, crowdinvesting, cryptocurrencies).

In all investment forms, assets should be selected strategically from different regions (Europe, USA, emerging markets) and industries (industry, services, technology, real estate).

Avoiding concentration risk in diversification

Concentration risk arises when investment capital is allocated to only one or a few investments. Many people who prefer safe investment options tend to put their money into real estate, also known as “concrete gold.” The housing market has been turbulent in recent years, with rising interest rates and economic fluctuations further emphasizing the importance of diversification.

Owning a home for personal use was traditionally seen as a way to eliminate rent expenses, but changing market conditions mean this is no longer always the case.

However, problems can arise when real estate is purchased solely for rental purposes. Many investors underestimate the effort required for property management, the risk of rental vacancies, and the costs of renovations and maintenance. A better approach is to invest in real estate funds or stocks of real estate companies, as these investments allow investors to exit the market more easily.

“Diversification is protection against ignorance. It makes little sense for those who know what they are doing.” (Warren Buffett)

Other scenarios for concentration risk can arise from investing solely in the stocks of one company, government bonds from a single country, or turning to gold as an overreaction to an economic downturn. For example, shareholders of major energy providers faced difficulties due to the energy transition, while investors holding Volkswagen securities were affected by the emissions scandal. However, this does not mean that owning shares in the automotive industry is inherently bad. Simply spreading investments across multiple car manufacturers would have provided significant diversification.

The same applies to government bonds. Those who buy only highly secure German federal bonds face virtually no risk of default but also earn no interest. Purchasing bonds from emerging markets or stocks from companies based in these regions offers the potential for higher returns but also comes with greater volatility. This is why diversification within a portfolio is always essential.

The guiding principle for investors should be: prioritize bonds from stable countries that at least preserve wealth, while selectively incorporating high-yield bonds from emerging markets to take advantage of return peaks.

Examples of diversification in a portfolio

There are numerous examples of well-balanced portfolios. These can serve as guidelines for private investors but should always be tailored to individual needs, goals, and life circumstances.

For instance, investors who are close to retirement should invest less in stocks or long-term tangible assets. Instead, their wealth should already be shifted toward safer asset classes such as fixed-income securities, savings accounts, or real estate.

• Investors who want to build wealth and are willing to take on controlled risks.
• Investors who primarily seek inflation protection and aim to preserve the value of their assets.

A common recommendation for portfolio diversification is to allocate each asset category in equal parts. This results in a wealth structure composed of 25% stocks, 25% bonds, 25% cash, and 25% gold. Precious metals primarily serve as a safeguard, acting as the “last resort” in case all markets crash and cash holdings lose value due to inflation.

How to stay organized while diversifying

As a complement to an investment portfolio, real estate, commodities, or crowdfinancing investments can be included. Younger investors, in particular, may benefit from a higher proportion of stocks and a lower allocation to precious metals as a safeguard (5-10%).

It is also advisable to combine investments with government or employer-sponsored funding programs, such as occupational retirement plans, which have received mixed reviews. The financial benefits, such as direct subsidies or tax advantages, should not be overlooked. A personally owned property also serves as a secure asset but is not typically considered an investment in a diversified portfolio.

To keep track of different investments and assets, it is essential to consolidate them into an organized overview.

Why diversifying risk in investments makes sense

A well-diversified portfolio reduces overall investment risk. This means that the average risk of the entire portfolio is lower than the average risk of the highest-yielding asset classes. At the same time, a diversified portfolio offers higher overall returns compared to safer investments like bank deposits or fixed-income securities.

At invesdor, investors can efficiently diversify their portfolios through three investment types, each catering to different investment strategies. To learn more about these options, check out our guide: What’s the difference between debt, equity, and convertible bonds?

Additionally, you can explore our open funding rounds for high-yield investment opportunities.

Keep in mind that even if you feel well-informed, you may not be aware of every detail regarding an investment opportunity. Or, as a famous star investor once put it:

“Diversification is protection against ignorance. It makes little sense for those who know what they are doing.” (Warren Buffett)

The post Diversification explained – How to minimize risk and maximize returns in investing first appeared on Reliance - Blog.

What is B Corp?

B Corp stands for ‘Benefit Corporation’ and is a certification that allows you, as a company, to show that you actually do business in a socially responsible way. Oneplanetcrowd obtained its B Corp certification for the first time in March 2016. Obtaining the prestigious certificate is not easy and an intensive process precedes the award. Indeed, in addition to adding financial value, B Corp companies must make a demonstrable impact on people and the environment. The B Corp certificate shows that a company is not just pretending to be sustainable and is not greenwashing. At a time when sustainability is becoming increasingly important, this is a valuable, reliable certification. 

In March, during B Corp month, many certified B Corporations join forces to increase visibility and awareness around corporate social responsibility. So that in the future, more and more companies follow suit to reduce their footprint and take people and the environment into consideration.

How does a company become B Corp certified?  

Companies get B Corp certification only when they meet the high standards set for their social and environmental impact and must account for it. This includes looking at community, customer, environmental, governance and employee impacts. To become a B Corp, an organization must go through an Impact certification process. The questions relate to sustainability in its broadest sense. In the process, a company must score at least 80 out of a possible 200 points. And that’s not easy. To illustrate, worldwide 55% of companies that complete the questionnaire do not receive the certification.  

Once a company is B Corp certified, they are required to communicate transparently about their score. A B Corp certificate must be renewed annually: thus, companies can lose the certificate even if they no longer meet the strict conditions. In this way, the seal retains its value and authority.  

Which companies are B Corp certified?  

The B Corp certificate has been awarded by the American non-profit organization B Lab since 2006. In the Netherlands and Belgium, the first companies in Europe received their certification in 2015. This number has since grown to about 1,100 companies in Europe, of which more than 200 are based in the Netherlands. Worldwide, there are more than 6,000 B Corp companies in 80 countries.  

Reliance Netherlands (formerly Oneplanetcrowd) has been B Corp certified since 2016. In February 2025, the entire Reliance Group received the certification. Together with our investors, we have provided funding to several leading B Corps in recent years, including Kipster, Fairphone, Yoni, Moyee, Snappcar, Mud Jeans, and Seepje. Other well-known B Corps include Tony’s Chocolonely, Triodos Bank, WeTransfer, and Dopper.

Sustainable soap producer Seepje ‘challenged’ by B Corp certification

Reliance helped sustainable soap product Seepje raise their funding in 2014 and 2017. Back then, they were already working hard to make the world a little cleaner and more beautiful by making laundry detergent, all-purpose cleaner and hand soap from soap husks from India and Nepal. Not only should the packaging and the product be sustainable, but also the people in India and Nepal should benefit.  

Jasper Gabriëlse, co-founder of Seepje, spoke to the editors of The Entrepreneur about their journey to achieving B Corp certification. “We see B Corp as a comprehensive assessment of our impact on all fronts. During the first assessment we scored 84.2 points, but we make it a sport to reach 100. The great thing about B Corp is that it inspires and challenges us to make the company even better,” said Jasper. 

The future as B Corp 

We are looking forward to a future in which we will continue to encourage our crowd to invest in strong B Corp brands. If you want to stay informed about our B Corp opportunities, sign up for our newsletter and follow us on the socials.

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